Today’s job market is highly digitized, and the future looks even more digital. In fact, according to a recent report by LinkedIn and the Future of Work Institute, the global social media workforce will grow to nearly 40 million professionals by 2021—a 77% increase from 2016.
These numbers are expected to continue to grow through 2022 and well into the future as e-business becomes more prevalent.
Social media jobs are in high demand right now because so many companies are using it as a primary means of advertising and marketing their services or products.
If you’re interested in entering this field and seeing where it can take you career-wise, keep reading for our 10 best tips to land a social media job!
Know The Different Types Of Social Media Jobs
First, it’s important to understand the different types of social media jobs that are out there. Although job titles and specific responsibilities will vary by employer and industry, the following social media job examples are a good place to start.
– Social Media Strategist: A social media strategist is responsible for creating and implementing social media strategies for brands, products, and services (including digital products).
Strategists work closely with marketing teams, product management, and operations to ensure their company’s social media campaigns are efficient and effective.
– Social Media Manager: A social media manager oversees all aspects of a client’s social media accounts and campaigns.
Managers may create and maintain an overall social media strategy for their company, manage employee and contractor relationships, conduct research, and create and/or optimize content.
– Community Manager: Community managers manage social media accounts for clients as well as their company’s accounts. They’re responsible for engaging with followers and fostering a sense of community around a brand or product.
– Growth Marketer: A growth marketer uses social media, content marketing, and paid advertising to drive traffic and increase sales for their clients.
Choose The Platform You’re Most Interested In
One of the first things you should do when you start looking into social media jobs is to figure out which platforms interest you the most and which ones you have the most experience with.
You don’t necessarily have to apply for a job as a Facebook content creator, but having an idea of which platform you’d like to focus your social media career on will help you create an effective resume and cover letter.
It’s also important to note that social media marketing covers more than just social media itself. Many companies are also using other digital marketing channels like email, paid advertising, blogs, and PR.
So, even if you’re most interested in something like blogging, you can still find a way to incorporate social media into your job title or at least your daily responsibilities.
Be Creative And Be Yourself
This may sound silly, but a lot of people overlook this important tip when applying for social media jobs. One of the best things you can do to stand out among other applicants is to be creative and show off your personality in your resume and cover letter.
Employers want to hire people who are not only skilled at their job but also enjoy what they do and are excited to share their knowledge and expertise with others.
Social media is all about being authentic and genuine, so don’t try to be someone you’re not just to get a job.
Instead, use your resume and cover letter to showcase your best self and let your personality shine through. This will help set you apart from the competition and show employers that you’re the right person for the job.
As we mentioned above, many social media jobs are not necessarily limited to social media platforms. Instead, employers often hire people to create content across multiple platforms and channels.
This is because customers are increasingly moving away from brand loyalty and towards one-time purchases. As a result, companies are constantly finding new ways to advertise and market themselves, which often includes social media.
Because of this, social media professionals often need to be versatile to create a wide variety of content, including blogs, podcasts, infographics, and more.
If you have a wide range of interests and experience, you may be a great fit for a social media job that requires versatility.
Try to find ways to incorporate your different interests into your resume and cover letter to make yourself stand out from other applicants.
This will help employers see how versatile you are and get a better idea of how you can benefit their team.
Don’t Be Discouraged By Rejection
Unfortunately, even after following these tips, not every social media job application you send out will result in a positive response.
You’ll likely receive a lot of rejections as you apply for jobs and pursue the career you want.
This can be discouraging, but don’t let it get you down. Just because one company doesn’t hire you doesn’t mean they aren’t hiring at all. Instead, they may have hired someone already or decided to go in another direction entirely.
This doesn’t mean you’re a bad person or that you did something wrong. Sometimes, it’s just simply not meant to be.
Build Your Portfolio
As you begin applying for social media jobs, one thing you should make sure to do is to build your portfolio. A portfolio is a collection of your work that illustrates the specific skills and abilities you have as an employee.
It’s usually in the form of written pieces, images, or even videos, and it can be used as evidence of your skill set and experience. One easy way to build your portfolio is to create your blog(s).
Blogging allows you to create content that is both related to your field of interest and shows off your knowledge. It’s a great way to show potential employers what you’re capable of and can help you land a social media job.
Show Off Your Work
If you’re fortunate enough to get an interview, the next step is to show off your work. You don’t necessarily have to have a portfolio to show an employer what you are capable of.
Instead, you can show them by creating some social media posts (or content) for them. If you’re applying to be a social media manager, you can show them what your typical day looks like by creating social posts around your company’s account(s).
If you’re applying to be a growth marketer, you can create and post some paid advertisements to show the employer what results in this type of advertising can create.
There are a variety of ways to show off your work, but whatever you do, make sure it relates to the job and shows the employer why you’re the right person for the job.
Keep Your Skills Up To Date
One of the best ways to keep your skills up to date is to create your challenges. For example, if you want to improve your knowledge of how to use Instagram to advertise effectively, you can create an Instagram account and use it to test different types of posts.
You can even create fake brands and products, post about them on social media (or in your blog), and see what kind of engagement and results they get. This way, you can stay up-to-date with the latest trends and stay ahead of the competition.
Social media is always changing and evolving, so it’s important to stay on top of new trends and changes in the industry. The more knowledgeable you are, the better prepared you’ll be to tackle your day-to-day tasks and future challenges.
Build A Strong Personal Brand
Another important part of building a strong personal brand is being consistent in the way you brand yourself. This means you want to keep a consistent tone and voice in all of your social media posts.
You also want to make sure your posts and images are visually appealing and easy to understand. If you’re creating content for clients or employers, you can still build a strong brand.
Just make sure everything is branded by the company name and not your name. This way, you’re promoting your company while still keeping your unique brand and identity.
By creating a strong personal brand, you’ll be more attractive to future employers.
Don’t Be Afraid To Switch Gears
When you’re first starting, it can be tempting to go for the dream job you’ve always wanted. But don’t forget that it’s okay to switch gears if the opportunity is better suited to where you’re at in your career.
The more experience you have, the more likely you are to find a social media job. So don’t be afraid to explore different options when looking for a job in this field. You never know where an opportunity might lead you.
Landing a social media job can be a great way to enter the world of digital and social media marketing. But before you can get your foot in the door, you need to make sure your resume and cover letter are ready to go.
Make sure to tailor your resume and cover letter to each social media job listing you apply to. This will help you stand out from the crowd.
If you’re able to find a social media job through a staffing agency, you can skip the tedious task of applying to each company individually.
With these tips, you’ll be well on your way to landing a social media job. So what are you waiting for?
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